Maximising Brand Reach Social media is an essential marketing tool for many small businesses. It’s important to know which are the most popular social media platforms and how they relate to the demographic of your business and its customers. It isn’t only...

A logo is a graphic design, an image that symbolizes an organization, a company. It is used for letterhead, advertising material, and signs as an emblem by which the company can easily be recognized. Whereas a Logotype is a graphic representation or symbol of a...

We are asked this often and our short answer is “They help companies get business from Google.” Often there is a follow up question “How do they do that?”

Do you understand the aim of your company? Do you know what you want to be recognised for? What is the most important product or service you want to sell?

As you begin to devote time, resources and energy into Twitter, it is imperative that you understand your social customer.

I expect that doctors in the delivery room will soon hold up newborns and shout, “Congratulations! It’s a brand!“ That’s the world we live in. We’re no longer just people — we’re warm-blooded versions of Nike or Burberry’s.