We are asked this often and our short answer is “They help companies get business from Google.” Often there is a follow up question “How do they do that?”
Do you understand the aim of your company? Do you know what you want to be recognised for? What is the most important product or service you want to sell?
As you begin to devote time, resources and energy into Twitter, it is imperative that you understand your social customer.
I expect that doctors in the delivery room will soon hold up newborns and shout, “Congratulations! It’s a brand!“ That’s the world we live in. We’re no longer just people — we’re warm-blooded versions of Nike or Burberry’s.