We are amazed that many established companies continue using free email accounts supplied by their Internet Service Provider (ISP) such as firstname.lastname@example.org or a free email account from MSN or Yahoo such as email@example.com. Why trust your essential communication to a free account that is by default unsupported?
The Internet has become an unavoidable part of modern life. Not only does it provide us with a vast wealth of information, it enables every small business to become a global concern. Just a few short years ago, some of the most successful businesses in the world today, such as Google and Facebook were just starting out. If you want to be the next big thing… you are going to need a decent website!
Your business competitors may have joined the Internet revolution after you, yet the website you’ve had for years may actually be benefitting your competition rather than your own business. How long is it since you updated your website?
With this blog we will try to explain why online branding is important and why simply having a website is not necessarily helping you or your business.