Often when discussing a new or revised website we find clients are mortified at the thought of having a blog on their website and will come out with any number of excuses not to. Obviously we don’t insist that anyone maintains a blog page, but there are a few good reasons why it should be considered.
We are amazed that many established companies continue using free email accounts supplied by their Internet Service Provider (ISP) such as email@example.com or a free email account from MSN or Yahoo such as firstname.lastname@example.org. Why trust your essential communication to a free account that is by default unsupported?
The Internet has become an unavoidable part of modern life. Not only does it provide us with a vast wealth of information, it enables every small business to become a global concern. Just a few short years ago, some of the most successful businesses in the world today, such as Google and Facebook were just starting out. If you want to be the next big thing… you are going to need a decent website!
Your business competitors may have joined the Internet revolution after you, yet the website you’ve had for years may actually be benefitting your competition rather than your own business. How long is it since you updated your website?
With this blog we will try to explain why online branding is important and why simply having a website is not necessarily helping you or your business.